“Eating melon” is a popular Chinese internet slang that literally means “eating watermelon,” and it metaphorically refers to being a casual bystander to online drama or trending events.

In this project, I visualized the act of eating a watermelon as a metaphor for the randomness and detachment with which people observe internet hotspots.

The book presents two sets of data: one documenting how a single person eats a watermelon, and the other capturing the rhythm of a group sharing it. This comparative data is translated into a sequential, circular book structure — a visual metaphor for passive digital spectatorship.

The repetitive action, visual rhythm, and physical form reflect how public attention often cycles rapidly through viral content without deep engagement.