This project reimagines the visual identity of the Strawberry Music Festival through a fusion of psychedelic aesthetics and contemporary motion design. Drawing inspiration from the festival’s cross-cultural spirit, the design translates the energy of live music and youth culture into a vibrant, modular visual system.
The proposal combines mosaic patterns, fluid forms, and bold typography to reflect the fusion of Tokyo’s urban rhythm and the festival’s free-spirited creativity. Each element—from color palettes to motion rhythm—evokes the dynamic experience of the event, celebrating individuality, emotion, and collective connection through music.( test preview)