The Wuhan Art Museum, located in the vibrant city of Wuhan, China, is situated in the heart of a major commercial district, surrounded by heavy foot traffic, especially among young people. Despite its prime location, the museum struggles to attract a younger audience. Therefore, this project focuses on revitalizing the museum's public image through a comprehensive design approach, including promotional posters, event tickets, merchandise, and a redesigned wayfinding system. By combining elements of European art history with contemporary trends, the project reimagines the museum as a space for self-reflection and artistic engagement, aiming to better connect with today’s youth.